Project Scope:
  • Brand Development
  • Logo Design
  • Graphic Design
  • Website Design
  • Website Development
  • Responsive Website
  • Powered by Nadi WebBuilder

Nadi was hired by the company that ultimately became ForePlay for brand development, logo design, print production design and ecommerce website design and development powered by Nadi WebBuilder.

When the owner, Mary Allen, originally met with the team at Nadi she was just getting her business started. She had a clear vision of what she wanted to make and sell, but not sure how to present her products and company, and how to translate that into sales.

We started off with a series of brand exercise with Mary Allen to get a better understanding of her business model and target market and then our team got to brainstorming on the identity of the company. And thus the name ForePlay was created. We continued our brand development strategy with the inclusion of a brand standards manual which will be used for both internal and external communication for clear and consistent messaging.

One major part of ForePlays business model is selling role playing cards along with lingerie kits. The kits come with lingerie and two role playing cards. We worked with the owner to design and oversee the printing of all the print material from envelopes, role playing cards, business cards and special promotional cards. Of course all of the designed items reflect perfectly to the brand itself and its identity.

The final project we worked on with ForePlay was the design, development and management of their responsive ecommerce website which is powered by Nadi WebBuilder. Other features of the website include a strong focus on search engine optimization, a dedicated in-site blog and the use of both Google Analytics and their retargeting capabilities.