Nadi has re-branded Tri-Rivers Health Partners, a Healthcare Information Technology Organization that is jointly sponsored by SwedishAmerican Health System in Rockford, IL and Freeport Health Network in Freeport, Il.. The re-branding project included a new corporate name with a corresponding brand architecture representing multiple business divisions. The recently developed and trademarked name, Covayen was created from the root word con·vey; "to communicate." The core strategy included SWOT analysis and mission, vision, and brand value proposition creation of each business unit. Nadi is currently working on digital, print and environmental marketing deliverables to support the new brand, set to launch in The Summer of 2015.