The 2010 winner of Nadi’s “Design-for-Community” program, this children’s museum, ranked in the top 5 in the nation, was due for a re-branding campaign. Their visual identity became confusing over the years as a result of improper use and inadequate attempts to “modernize” it. Nadi delivered with a completely new logo, visual style, signage, website, literature and promotional gear. The look was designed to not only speak to children who learn and play at Discovery Center, but their mothers who drive them there.
Business card, letterhead, envelope
Wayfinding and signage
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